3 Smart Ways to Attract Recruiters to Your LinkedIn Profile

LinkedIn has revolutionized the recruiting world and made it easier  
than ever to reach out to job candidates directly, whether they're  
actively or passively job hunting. With so many recruiters on  
LinkedIn, this is obviously welcome news to job seekers.

Well, at least some job seekers the ones who can actually be found on  
LinkedIn.

To make sure you're in this position and ensure that recruiters who  
are searching for people like you find, well, you, read on and follow  
these three simple steps.

Step 1: Show Up in Searches

Your profile isn't going anywhere if you're not showing up in a  
recruiter's LinkedIn search. With this in mind, use LinkedIn SEO to  
your advantage. You know the usual things to keep in mind: Complete  
your profile, make sure it includes keywords that employers may be  
searching for, and get recommendations and endorsements, which help  
boost your profile higher in search results. But another interesting  
idea, as Larry Kim of Inc. recently shared, is to use LinkedIn more  
like Twitter in other words, to add as many contacts as possible which  
increases the chances that you'll be seen and your work will be shared  
on the platform.

While this isn't something that will work for everyone (for example, I  
try to only stick with contacts I've had at least one meaningful  
conversation with because I use LinkedIn more as a way to keep track  
of professional acquaintances than a job search tool), it may make  
sense for you to be a bit more liberal in adding contacts in order to  
raise your profile in search results.

Step 2: Be 'Clickable'

Now that you're higher up in search results on LinkedIn, the next step  
is to make sure people want to actually click your profile to have a  
closer look at your experience.

We know recruiters spend almost a fifth of their time looking at the  
photo when reviewing LinkedIn profiles, so one thing you definitely  
want to get right is your LinkedIn photo. Make sure it's professional  
and expresses your brand, and try having your photo reviewed by  
PhotoFeeler to make sure you're sending the right message.

Along with your name and photo, your headline will also show up in the  
LinkedIn search. This little line of text may just be what convinces  
recruiters to click on your profile or not, so be extra thoughtful  
about what you write here. (Hint: Don't just settle for the default  
setting of listing your job title!) Elliott Bell offers some  
exceptional advice on how to be memorable in your headline in this  
short, 90-second video.

Step 3: Stay Active and Up to Date

Lastly, once you have a recruiter actually looking through your  
profile, you want to make sure they a) like what they see and b) can  
tell that your profile is accurate and updated.

To get this right, don't be lazy and skip writing a summary section.  
As Jenny Foss explains, "It's where you get to lay down, if you choose  
to, an incredible, original first impression to recruiters, decision  
makers, potential clients, and the universe of other professionals."  
As a recruiter herself, here are four things she likes to see in a  
LinkedIn summary, starting with hooking the reader with an engaging  
story.

And finally, to allay any concerns that your profile hasn't been  
touched in years, and is in fact being used actively, post relevant  
industry articles to your homepage feed, 'like' articles that others  
have posted, and maybe even write and publish your own articles to be  
posted through LinkedIn. Or, if you'd like it broken down further,  
follow this handy plan for what you should be doing on LinkedIn daily,  
weekly, and monthly to create an active presence.

LinkedIn is a great tool for recruiters to find talent, but it's also  
a great tool for job seekers to bring eager eyes to their  
qualifications. To reap the benefits of recruiters relying on LinkedIn  
more and more, do what you can to improve where you come up when  
recruiters are searching, and make sure your profile is compelling  
enough to click. You never now what opportunities might come your way  
if you set yourself up to be open to them.